In the framework of the EU’s intellectual property, a trademark is a sign that identifies a company. It allows to distinguish one brand from another, or, more specifically, to distinguish the products or services of a company from the products and services of any other company. The company that registers a trademark obtains an exclusive right to use it together with legal protection. In this way, the trademark itself can gain a value, which can grow with time, according to the value and reputation of the brand. The trademark holder can prevent the use of a similar trademark for a similar busi